Course Description:

This program details the methods organizations use to communicate effectively with various audiences to build and maintain their image, which enables the organization to function smoothly and productively within society. A public relations management has a primary responsibility to develop and manage a two-way communication process between many types of organizations, including corporations, nonprofit organizations, government agencies and their public.

The public relations management also helps integrate its client’s image in its business strategies and daily actions. Public relation is practiced by a department in a company, an organization, or as a public relations professional firm.

Course Goal:

To enhance the participants knowledge, skills and abilities necessary to be a successful PR managers

Course Objective:

By the end of this Course the participant will be able to:

1. Understand why public relations is big business
2. Analyze and assess the latest Public Relations concepts and strategies in a variety of contexts
3. Appraise certain PR techniques and approaches appropriately in order to link them to the working environment
4. Manage public relations process
5. Apply the main media skills in PR
6. Plan to make productive and ethical use of organizational politics
7. Choose the best solution from available alternatives
8. Use their PR skills as promotional tools
   

Course Outline:

• Public Relations
  1. Definition
  2. Preparation
  3. Process
• Managing Public Relations Process
• Creating and Managing Public Opinion
• Role of Ethics in Public Relations
• Media and Community Relations
• Employee Relations
• Government Relations and Consumer Relations
• The PR promotional role

Who Can Benefit?

1. Who are preparing to take up a management role
2. Who deal with or manage suppliers, contractors and buyers
3. Who have a direct impact on the success of the company