Starting a Successful Small Business Workshop ورشة عمل لتأسيس مشروع صغير ناجح


Unfortunately, the success rates for small businesses are typically quite low. Depending on which statistics you believe, the chances of a new business surviving for five years are between 30 and 50 percent. 

As an entrepreneur, do you want to know how to start your own business? How to avoid the pitfalls?  And the key factors of being successful in business? Attending this work shop will greatly help you to increase your chances for success by analyzing your idea, your marketplace and your management team before beginning


To enhance the participant’s knowledge, skills, and abilities necessary to start his own business, avoid the pitfalls and understand the key factors of being successful in business.


By the end of this Course participants should be able to:

  • Understand the role of a feasibility study;

  • Describe the importance of cash flow, breakeven, costing and pricing for profit; 

  • Carry out basic market research about their business idea;

  • Start to write a feasibility study

  • Identify sources of assistance and information


  • Small and Medium Enterprises (SMEs): An Overview
  • Why Small Business
  • What is Small Business
  • Types of Small and Medium Scale Enterprises
  • Historic Patterns and Trends
  • Current State of the Sector
  • Barriers to Effective SME Takeoff
  • Business Environment
  • Access to Financing
  • Access to Enterprise Support Services
  • Access to Information
  • Basic Enabling Environment Analysis: Limitations and Suggestions
  • Gap Analysis
  • Characteristics of Successful Entrepreneurs 
  • The Feasibility Analysis
  • Market Assessment 
  • Financial Feasibility 
  • Sales Estimation Methods 
  • Industry or Association Data 
  • Market Potential/Market Share 
  • Customer Counts 
  • Similar Business in Similar Location 
  • Indicator Variable 
  • Sales of Existing Competitors 
  • Costs and Break-Even
  • Potential Pitfalls

Who Can Benefit?

Anyone who is looking at going into business for the first time.