Small Business Marketing مشاكل التسويق في المشروعات الصغيرة

Description:

Unfortunately, the success rates for small businesses are typically quite low. Depending on which statistics you believe, the chances of a new business surviving for five years are between 30 and 50 percent. 

As an entrepreneur, do you want to know how to market your own product? How to avoid the pitfalls?  And the key factors of being successful in marketing?

Attending this work shop will greatly help you to increase your chances for success by analyzing your marketplace and develop your marketing plan.

Goal:

To enhance the participant’s knowledge, skills, and abilities necessary to market your products, avoid the pitfalls and understand the key factors of being successful in marketing.

Objectives:

By the end of this Course participants should be able to:

  • Understand the marketing concept

  • Formulate marketing strategy

  • Manage the market mix

  • Evaluate the marketing performance

  • Understand how to develop a marketing concept

  • Understand customers

  • Select the advertising media

  • Understand how to expand market and how to take advantage of a market switch

  • Understand how to forecast sales

  • Understand the international business (Export)

  • Understand how to sell overseas and prepare documents

  • How to decreasing credit risks and solve collection problems

Outlines:

  • The Marketing Concept
  • Market Research
  • Marketing Strategy
  • Target Marketing
  • Managing the Market Mix
  • Marketing Performance
  • How to Develop a Marketing Concept
  • How To Understand Your Customers
  • What, Why, When, How, Where, and Who
  • Deciding On The Advertising Media
  • " How to Expand Your Market
  • How to Take Advantage of a Market Switch
  • How to Forecast Your Sales
  • International Business (Export)
  • Introduction To Export
  • Export Strategy
  • Tips For Business Travel Abroad
  • How to Sell Overseas
  • Pricing, Quotations, and Terms In Export
  • Export Documentation, Shipping, And Logistics
  • Methods of Payment In Export
  • Letters of credit
  • A Typical Letter of Credit Transaction
  • Tips on Using a Letter of Credit
  • Sight Drafts
  • Time Drafts and Date Drafts
  • Decreasing Credit Risks
  • Collection Problems
  • Technology Licensing
  • Joint Ventures
  • How to Develop an Export Business Plan

Who Can Benefit?

Owners of small and medium enterprises